These terms refer to a processing method used for juices. To concentrate a juice, you take out the water and allow the consumer to add it back in. Concentrating juices came about as a way to ship juice across the country without having to pay so much. The majority of fruit juice is water, and if a company can remove the water they save money on shipping and packaging costs. Juices that are labeled “not from concentrate” are not necessarily healthier, either. Some nutrients deteriorate over time due to processing, or just due to light and air. Nutrients like folic acid have actually been shown to appear in higher levels in concentrated juices when compared to not-from-concentrate juices. Ultimately, freshly squeezed juices are the best, but they are not always practical or easy to make.
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